Lumière d'Ailleurs - Premium Handmade Jewellery

Lumière d'Ailleurs

Premium Handmade Jewellery

BrandingWebsiteE-CommerceSocial Media
Client: Lumière d'Ailleurs
Completed: May 2023

Inside the Digital Strategy That Put Audrey and Lumière d'Ailleurs on the Online Map, Attracting New Customers and expanding Audrey's Brand and Business.

Technologies Used

JavaScript

JavaScript

Figma

Figma

Shopify

Shopify

More

More

Challenge

Lumière d'Ailleurs aimed to elevate its handmade jewelry business into a premium, digitally-engaged brand.

Their original branding and website lacked cohesion and sophistication, hindering brand perception, social media effectiveness, and online sales.

Despite exceptional craftsmanship, the business struggled to communicate its unique value proposition to its target high-end market, limiting growth potential and market reach.

Our Solution

We developed a full digital strategy with Audrey, including complete brand redesign, a captivating new e-commerce website, and a targeted social media and advertising campaign.

The visually stunning website was built with Shopify, enabling effortless online ordering, an immersive product showcase, and significantly enhanced customer journeys.

We strategically leveraged Instagram and digital advertising to attract and engage a broader, yet highly targeted audience, ensuring brand consistency and powerful visual storytelling across all platforms.

Results

Lumière d'Ailleurs experienced immediate and substantial improvements, receiving overwhelmingly positive feedback on the new brand identity, significantly higher social media engagement, and a dramatic increase in website traffic.

Audrey, the Creator, experienced heightened brand visibility, increased online and offline sales, and more meaningful customer interactions, solidifying the brand’s reputation as a leader in luxury handmade jewelry.

Social media following grew significantly, attracting high-value followers and converting interactions into sales opportunities.

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