WebtimeMedias - New-gen Information Web App

WebtimeMedias

New-gen Information Web App

UX/UIWeb AppSEOBranding
Client: WebtimeMedias
Completed: September 2024

How WebtimeMedias Ditched Drupal for Next.js and Algolia, Achieved Lightning-Fast Load Speeds, and Skyrocketed Organic Traffic.

Technologies Used

Sass (SCSS)

Sass (SCSS)

Next.js

Next.js

Figma

Figma

Analytics

Analytics

More

More

Challenge

WebtimeMedias, a prominent news platform in the French Côte d'Azur, struggled with a slow, outdated website running on Drupal, negatively impacting user experience and search engine visibility.

Users often experienced site crashes even during basic interactions, especially on mobile devices.

This technical instability not only frustrated visitors but also undermined the credibility and professionalism of the platform, threatening their competitive edge in the rapidly evolving digital news landscape.

Our Solution

We completely reimagined WebtimeMedias' brand identity and executed a seamless website migration from Drupal to Next.js.

Leveraging Next.js’ powerful server-side rendering capabilities, we preserved and boosted SEO rankings while drastically enhancing site performance.

Directus was integrated as a flexible, headless CMS, enabling efficient, streamlined content management and allowing content creators to publish quickly without technical barriers.

Algolia was implemented to provide rapid, intelligent search capabilities and a personalized content recommendation system powered by advanced machine learning algorithms.

We meticulously optimized the entire website for ultra-fast loading speeds and exceptional mobile responsiveness, ensuring a seamless user experience across all devices and screen sizes.

Additionally, user research informed an intuitive and attractive design, facilitating effortless navigation and enhanced engagement.

Results

The revamped WebtimeMedias website achieved quick success, securing top positions in Google News, significantly increasing organic traffic, and delivering an unmatched user experience.

Mobile performance drastically improved, leading to higher user retention rates, increased session duration, and greater overall engagement.

The newly optimized site significantly reduced bounce rates and increased user satisfaction, ultimately reinforcing WebtimeMedias' position as a trusted source for news and information in the French Côte d'Azur.

The client reported that both visitors and content publishers found the platform more reliable, intuitive, and enjoyable to use.

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